Breakfast with Santa

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A Premier Christmas Shopping Event
Benefiting the Sophienburg Museum &
Archives Since 1988.


The Weihnachtsmarkt team is excited to announce the return of the annual, iconic holiday tradition to the New Braunfels Civic and Convention Center at 375 S. Castell Ave.
November 22-24, 2024

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The Sophienburg’s first Market was held in 1988. We only utilized the ballroom half of the Civic Center, but it was a rousing success. The market has grown and expanded through the years to become the top New Braunfels Christmas Market, but still reflects the traditions of Christmas markets in Germany while staying true to the market’s mission of benefitting the Sophienburg Museum & Archives.

Our German Christmas Market features a variety of collectibles, ornaments, and more. Whether you’re looking for authentic German gifts or something with a Texas twist, you’ll find it at Weihnachtsmarkt!

Breakfast with


Saturday 11/23/24

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Thursday 11/21/24

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To ALL of our past Weihnachtsmarkt Merchants, Shoppers and Sponsors for Supporting the Mission of the Sophienburg Memorial Association. We invite you to join us again in the sights, sounds and sensory delights of Weihnachtsmarkt 2023.

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Weihnachtsmarkt (Vy-noks-markt) is the largest fundraiser for the Sophienburg Museum & Archives, furthering our mission of Creating Connections and Enriching Lives through the Power of History. All proceeds go to support museum operations and educational programming.

Enjoy an exclusive Christmas shopping experience at Weihnachtsmarkt, a German-style Christmas Market with a Texas Twist. The market will offer authentic German collectibles and ornaments, unique decorations, specialty items, fabulous gifts, apparel and antiques. Select from a wide array of retail merchants and artisans.